How Presentation Management Supports M&A Success
Mergers and acquisitions are on the rise these days. According to Ernest & Young, there were 33% more deals in 2016 than there were the year prior. It appears as though there will be even more deals this year, with a recent Deloitte study suggesting 75% of survey respondents expect M&A activities to increase in 2017.
When executed correctly, mergers and acquisitions certainly provide organizations with a number of benefits. The newly formed company that emerges on the other side is better positioned to respond to changes in the market and meet customer demands.
Despite this, anywhere from 70% to 90% of mergers and acquisitions do not ultimately succeed, according to the Harvard Business Review. This high failure rate is perhaps easiest to attribute to poor planning.
For example, when two companies join forces, they have to figure out how to organize, share, and utilize their digital assets. This has historically been easier said than done, particularly as every organization maintains a wealth of content.
Remember, digital assets are enterprise assets. When forming a new company in today’s ultra-digital age, it is critical to have these assets organized and available to put to work on Day 1 of the merger. Otherwise, progress is thwarted and the newly formed organization loses momentum.
The good news is that thanks to modern presentation management systems, companies can approach M&As with the confidence that comes with knowing they’ll have full control of their digital assets the moment the newly formed company first opens its doors for business. This, in turn, increases the likelihood that their M&A will be a successful one.
In fact, Shufflrr recently published an in-depth analysis and case study of how Charter Communications used presentation management to streamline their Time Warner merger:
How Presentation Management Helps M&As Succeed
With a presentation management strategy in place, companies get the peace of mind that comes with knowing their sales teams and other employees will be able to get to work right away promoting the new organization.
But the benefits of presentation management don’t stop there:
- Companies can distribute newly branded material on Day 1. With a presentation management strategy in place, your sales team won’t skip a beat the day your new branding goes live. Instead, they’ll be ready to start selling with your newly branded digital assets.
- Employees will be organized and stay on message. When you are used to telling your company’s story one way for several years, it’s not the easiest thing in the world to change your tune overnight. Thanks to presentation management systems, your employees are able to easily find the assets they’re looking for—and stay on message—during what’s usually considered a tumultuous time.
- Teams won’t be overcome with stress during a difficult period. Change is difficult for most people to deal with—even when it occurs on a small scale. When the company you’re working for joins forces with another company—and completely rebrands—it’s a whole different level of change. With a strong presentation management strategy, employees will be able to remain calm during a challenging transitional period.
- Previously disparate sales teams can quickly be integrated into one system, with one set up rebranded content. The last thing that anyone wants in a merger is for sales to be stunted or customers to lose confidence. Or worse yet, leave or cancel. For this reason, it is critical that a simple, easy-to-use system and process are in place to get everyone using the same assets and speaking the same language. Presentation Management Systems are the perfect solution here as they enable all of that to happen in a medium that everyone is comfortable with, presentations.
Now that you’re familiar with some of the benefits of presentation management, let’s take a look at the steps you have to take to be successful.
The Process That Makes It All Work
While it might sound like a complicated undertaking, getting your digital assets in order following a merger isn’t as hard as you think thanks to presentation management. Once you’ve decided to clean up and organize your digital assets, here are the steps you need to take to do precisely that:
- Review both companies’ digital assets. As companies begin to merge, management needs to go through each organization’s files to see which digital assets need to be rebranded and updated with the new corporate logo and design scheme. During this process, they can also figure out which files can be dumped. Remove the clutter to make it even easier for your team to find the materials they’re looking for.
- Start rebranding and create new materials. Once you’ve identified the assets that need to be updated, it’s time to get to work. Most likely, you’ll also need to create new assets altogether. Execute the rebrand and create all those materials.
- Put your new digital assets in a presentation management system. Do your due diligence to find the presentation management system that makes the most sense for your specific situation. Great systems enable companies to easily create, distribute, share, update, present, and track all digital content across the organization—and access it from any connected device. After selecting a presentation management system that meets your needs, it’s time to upload your digital assets.
- Announce the news to your staff and train them ahead of time. If you want your team to be ready on Day 1, you need to inform them of the changes that are coming down the pike early enough so they’re not caught off guard by a sudden change. You also need to train them to make sure they’re up to speed on the new system and know where to find materials, how to share them, and how to present them.
By putting in the requisite time and resources needed to get all of your digital assets in order, you can increase the chances your M&A is successful—and your newly formed company has a smooth landing right out of the gate.
To learn more about how presentation management systems can help organizations successfully navigate the M&A process, read our case study that explores how Charter Communications and Time Warner Cable used Shufflrr to simplify their merger into Spectrum Communications.