Presentations Are Enterprise Assets
Large companies routinely spend hundreds of thousands or even millions of dollars producing TV commercials and designing websites. But, traditionally, many of them don’t invest the same level of resources into their presentations—despite the fact that presentations are important revenue-generating assets. Today’s leading organizations, however, increasingly understand that by investing in a presentation management solution, they can start treating their presentations as the powerful enterprise assets they are—thereby getting the highest return on the resources invested in creating them.
- Presentation management helps organizations ensure that their employees aren’t duplicating efforts in building presentations
- Presentation management enables companies to assess their content to determine which files are being used the most and the least, and therefore use resources most effectively
- When a company uses presentation management, it makes it easier to track which assets result in the most conversions, which can then be used to generate higher ROI
It’s not uncommon for companies that advertise on national television to spend hundreds of thousands of dollars producing a commercial—and then spend hundreds of thousands of dollars every time it airs.
That’s because there’s a general consensus that TV commercials are still one of the most effective mediums of advertisement. And as such, brands feel the need to put their best foot forward with every commercial they produce.
The same holds true for websites. Companies routinely spend tens or even hundreds of thousands of dollars designing and maintaining websites.
That’s because websites serve as online storefronts that both markets the business and, assuming the site is e-commerce enabled, generates revenue 24 hours a day.
For some perspective, check out how much five major businesses spent on digital media over the course of a single year:
If companies are willing to spend so much on websites and TV commercials, why is it that many don’t tend to devote the same level of resources to the presentations they create?
While presentations might not be seen by as many people as commercials or websites, the argument can be made that they are seen by people who are best positioned to decide whether or not to do business with a company.
With this in mind, companies that wish to be successful over the long term need to start treating their presentations as the important and powerful enterprise assets they actually are. To learn more about presentation management and how it can help your company, check out our eBook: The Definitive Guide to Presentation Management.
Is it important? Then it’s in a deck
Everything that your organization creates that’s important—from proprietary research results, to sales meeting recaps, to pitches to prospective clients, to earnings reports—is in a deck somewhere.
After all, no matter how much technology has evolved, presentations are still one of the most important tools used to bring people together and put a human face on your organization.
Generally speaking, presentations are filled with your company’s most convincing intellectual property. You invest countless resources to make sure your presentations look amazing and are filled with your organization’s best thinking because these assets have the power to convert the most skeptical prospects into engaged customers who ultimately evangelize on your brand’s behalf.
Unfortunately for many companies, most presentations are only put to use a handful of times. Lacking a centralized presentation management system—i.e., a platform that organizes and analyzes presentation collateral—employees often duplicate each other’s efforts. In fact, when companies redo documents, they end up paying 11x more than the cost of the original document.
After spending several hours or even days putting together that amazing 30-deck slideshow, more often than not these powerful assets are put into a digital closet after the first presentation, never to see the light of day again, regardless of how effective they were.
At best, it’s an extremely inefficient way to operate.
At worst, the presentations that your employees create which have proven to convert timid prospects into enthusiastic customers aren’t used as much as they should be.
Presentation management: Turn presentations into enterprise assets
Quite simply, it’s time to stop thinking about presentations as something your sales teams throw together at the last minute to supplement their pitches. Instead, it’s time to start thinking about what you can do to extend your presentation creation investments as far as you possibly can.
The good news is that by investing in a presentation management solution and developing best practices that make sense for your organization, your company becomes much stronger practically overnight.
That’s because presentation management provides a number of benefits, including:
- Increased productivity. Thanks to presentation management, organizations don’t have to worry about two of their employees duplicating the efforts of each other. Once a presentation is created and has proven effective, many employees can use that same presentation to pitch to their prospects. In other words, a majority of employees won’t have to create presentations from scratch—giving them more time to focus on the other mission-critical aspects of their jobs.
- Less clutter. Presentation management makes it easy for organizations to determine which presentations are being used most frequently—as well as which haven’t been used forever and whether there are any duplicates. After assessing content repositories and determining which files are worth keeping and which can be deleted, organizations can rid their networks of clutter—making it easier for employees to find the presentations they’re looking for.
- Fewer mistakes. It’s not uncommon for employees to make mistakes during presentations—particularly when their companies haven’t put much thought into presentation management. Maybe they’re relying on an old slideshow. Maybe there’s a glaring error on the deck they just created but no one caught it on time. Whatever the case may be, suffice it to say making a mistake during a presentation doesn’t exactly give the audience the best impression. Thanks to presentation management, however, organizations can ensure that all of their employees present the correct information—no matter where they happen to be.
- More conversions. With presentation management analytics, it’s very easy to see which assets employees are using the most, as well as which have proven to be the most effective. As a result, employees know which presentations are most likely to convert and use those assets to get new customers.
- Higher ROI. Since all of your employees won’t be creating several unique or duplicate presentations, your organization will enjoy a higher ROI on presentation creation. Create a great presentation and refine it over time and your entire company can leverage that asset to turn prospects into loyal customers.
The benefits of presentation management speak for themselves. The only thing that’s standing in between your company and those benefits is your decision as to when you should get started.
To learn more about how some of today’s leading organizations are using presentation management to take their businesses to the next level, check out our Charter Communications Case Study!