Chances are you just read that headline and thought to yourself, “No. There is no flexibility in our presentations!” Pharma is a highly regulated industry and we maintain incredibly tight controls, to the detail (it’s called a “detail” for a reason) of what pharma reps and medical science liaisons (MSLs) can and cannot say to various healthcare providers.
The job of the MSL, and even the sales rep for that matter, is to inform and educate HCPs about the drug: Its efficacy, safety, administration, indications, clinical trial results, disease state, etc. There are myriad sub-topics on any given drug, the possibilities are endless. And therefore, the possible questions that HCPs might have pertaining to that drug are also endless. Yet, with FDA regulations, pharma companies have typically given presentations with a pre-determined set of slides, in a set order. “Stick to the script.” No flexibility, no going off topic, even if an HCP had a legitimate, relevant question—they are handcuffed!
To read the full story, please visit PM360online.com.