For Royal Caribbean, marketing content changes at the speed of light and the crash of a wave. So the cruise line needed content marketing technology that could keep up with the needs of its fleet of 300 salespeople’s desire for up-to-the-minute PowerPoint presentations.
Royal Caribbean’s sales team had been spending hours sourcing slides, setting them up, inputting video and more.
But once the cruise line contracted with Shufflrr in 2011 — to use its presentation management solution that helped Royal Caribbean’s marketing team create a slide library for PowerPoint, connected to Salesforce — setting up presentations took minutes instead of hours.
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