In the last post in this series, we looked at how presentation management can increase productivity. And in this post, we explore something that goes along with productivity: compliance.
Compliance can mean different things to different organizations:
- In finance and pharma, it means that specific language and statements are disclosed in accordance with federal regulations. You must tell your customers “this” but you are not allowed to tell them “that.” What employees can and cannot say is regulated. And “who” can and cannot present certain material is also regulated. In finance, you must be a certified broker-dealer to sell investments. In pharma, you might need to be a medical doctor to educate other doctors about how to administer a particular drug.
- In marketing, compliance means that you are staying true to the brand, which refers to the colors used, the logo treatment, the fonts and typography, even certain messages and taglines.
Compliance can also mean the products and pricing are up to date. Every industry, every business, every division within that business has rules that they follow, with which they must comply. When we refer to presentation compliance, we are making sure that all of the content presented follows those rules, whatever they may be for your company.
In the discipline of presentation management, compliance is controlled through a number of elements working in concert.
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