Miramar CDI – The First Interactive Catalog
James Ontra and David Kopstein created a CD-Log, the compact disc catalog. Converting a storage closet, deep in the recesses of David’s family furniture store, into a computer studio, and build one of the first interactive catalogs. Essentially, it was an interactive presentation kiosk where customers could select a style of furniture and see it in different colors, woods and fabrics. This was long before the Internet was mainstream. James and David both had knowledge of and interest in programming, and David had experience in the retail furniture, the third generation, operating his family’s furniture business.
Several furniture manufacturers participated but stopped shy of paying for this new interactive technology.
As the first laptops with sight, sound and motion gained traction, so did a need for better presentations. James, as head of business development, directed sales for Micro Interactive’s Pitchman, selling the first interactive presentation to CBS Ad Sales, for the Nagano Olympics.
Other early adapters of presentation management were:
During the dot com boom, Micro Interactive was rolled into iXL. James went with the merger, continued to sell laptop presentations to large companies. But then, he seized the opportunity to spin out his division, raise funding, and start Iguana Interactive. He was the CEO. And he talked AlexAnndra into leaving her fun job in advertising, with lots of great perks, to join this hectic start-up, as General Manager Iguana Interactive not only developed and deployed the presentation management software for their clients, they also wrote, designed and built out the systems. It was a comprehensive, and typical of that time, software and services operation.
In less than two years, they developed applications for such prestigious clients as: NBA, NFL, Johnson Controls, American Express, Bravo, AMC, Mercedes-Benz.
But the boom went bust, the investors pulled out, and James and AlexAnndra were both out of a job.
Failure is the Best Opportunity
James and AlexAnndra start Ontra Presentations with a borrowed desk a phone, and the then discarded Iguana Interactive Enterprise Presentation Solution. They had both worked at Iguana Interactive, James as the founder and CEO, Alex as the General Manager until the investors pulled out during the dot.com bust of 2001.
They rebranded it the Ontra Presenation Solution, and continued development. After 90 days of grueling cold-calls, they landed ABC National Television Sales and Towers Perrin as their first clients.
Clients loved the Ontra Presenation Management Solution’s ability to playback movie quality video and animated graphics, all while ensuring their sales team had the most up to date banded presentation content synchronized across their networks.
YouTube Changed Everything
YouTube democratized digital video, and clients were no longer willing to pay a premium for video in their presentations, even if the quality was better.
As one client said to us, “Can’t you just make it work in PowerPoint?” We said OK, and developed PPTshare Slide Library for PowerPoint. It was a locally installed library for PowerPoint, that synchronized PowerPoint and video down from a SharePoint or network folder.
PPTshuffle Slide Library for PowerPoint on the Cloud or on Your Network
We developed PPTshuffle a hosted solution on our Cloud servers or installed enterprise on our clients’ networks.
Clients liked the solution because it:
- Ensured presentation compliance across their organization
- Automated video running in PowerPoint
- Was really, easy to use
- Increased productivity, decreasing the amount of time it took to create a presentation from days to minutes
Presentation Builder is a Home Run for Pharmaceutical Speakers Bureaus
Added the Presentation Builder to PPTshuffle, a presentation wizard that ensured FDA compliance while giving KOL speakers an easy, flexible tool to prepare their decks.
Everything we’ve learned, over 30+ cumulative years of developing presentation management software is built into Shufflrr. The practical knowledge, the technology, the users, successes and even the failures, are all integrated in to Shufflrr.
The result? An elegant, easy solution that still ensures brand and message compliance, while giving the team a quick way to create and share a new presentation.
And if we’ve learned anything over the years, all the great technology and features we can add, will never compensate for ease. It just has to be easy. Shufflrr is built to be easy.
Try it today!